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Privacy Policy

Please read our Privacy policy carefully before using this website.

FlowerEmpire.sg Pte Ltd. recognizes and respects the importance of maintaining the privacy of our customers and registered users, and has established this Privacy Policy as a result. This Privacy Policy is part of the Terms and Conditions, which governs your use of our website located at www.flowerempire.sg. The Services are owned by FlowerEmpire.sg Pte Ltd. (the "Company").

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.flowerempire.sg (the “Website”).

 

PERSONAL INFORMATION WE COLLECT

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

Additionally when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your First name, Last name, Delivery address, Billing address, Payment information (including credit card numbers), E-mail address, and Phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).

 

SHARING YOUR PERSONAL INFORMATION

We use PayPal and Stripe for secure online payment transactions. We do not store your credit card information.

Payment data (including credit card numbers) is stored through Stripe's data storage on a secure server.

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Google Analytics to help us understand how our customers use the Website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Also we use Facebook Ads to create targeted advertising (analysis, create personalized ads) and market research - you can read more about how Facebook uses your Personal Information here https://www.facebook.com/full_data_use_policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.

 

DATA RETENTION

When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

MINORS

The Website is not intended for individuals under the age of 18 y.o. (in the event that you place a request for transmission of an order for a product containing alcohol).

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it.